Globally, about 10 tons of plastic are produced every second, 10% of which ends up in the ocean. Unless drastic measures are taken, there will be more plastic than fish in the sea by 2050. Despite this threat to the marine environment, companies continue to package their consumer products in plastic containers and claim that alternatives are being sought. To see what companies are really doing about the problem, the film examines the strategies that Coca Cola – which sells its famous drink at a rate of 4000 bottles per second – has in place. The fizzy drinks giant has announced a new production plan based on recycling. Can we believe them or is it just another sweetened promise?

Sandrine Rigaud studied political science and economics before specializing in TV production at the Centre de Formation des Journalistes, Paris, in collaboration with the Premières Lignes Télévision press agency. Since 2010 she has made documentary films and since 2015 she has worked as investigative reporter for the show Cash Investigation. Directorial titles to her credit include Meat Lobby (2016).